Tillamook has been making high-quality dairy products on the Oregon coast for 110 years and counting. Owned by real farmers, they are true believers in doing things the right way, not the easy way. Because of that, their cheese, ice cream, yogurt, sour cream, and butter have earned a cult of devoted Tillamook fans in the Pacific Northwest and beyond.
Tillamook partnered with Hello to help make their Creamery a premium food and retail experience, educate guests on all things Tillamook, and create “forever fans” of the brand.
Because so much work goes into making Tillamook’s beloved dairy products, we wanted to offer educational opportunities for guests to explore as they move through the Creamery. We directed a series of films that highlight how Tillamook works behind the scenes—from the making of their delicious cheddar cheese and ice cream to milking and caring for the cows.
Ever wonder— how do you make cheese or ice cream? How do you take care of happy cows? We illustrated and animated a series of infographics to complement our tour videos to answer these questions in a fun and memorable way.
To create new ways of connecting with Tillamook fans of all ages, we designed a collection of “Farmstyle” merchandise celebrating farmer values—from bibs and onesies to hoodies, trucker hats, and coffee mugs. We wanted to create covetable and unexpected items as well, so we initiated thoughtfully curated partnerships that resulted in a Carhartt Tillamook jacket and an original Tillamook bicycle.
In the spirit of connecting with loyal Tillamook families, we wrote and illustrated an original children’s book, A Dairy Tale, which tells the story of two kids from a farmer family who learn the importance of doing things the Tillamook way.
Take a look at one of our early, fantastical concept art. We started by dreaming of Tillamook ice cream bar forests, rivers of flowing milk, and larger than life blocks of cheddar!
We also made an accompanying baby board book introducing the objects and faces found on the farm.