Ferrara
Life is Pretty Sweet
Whether you’re looking for Trolli’s Sour Brite Crawlers, Black Forest Gummy Bears, or SweeTARTS Ropes, Ferrara has them all, as well as classics we grew up with such as Nerds, Lemonhead, Atomic FireBall, Gobstopper, RedHots, and Fun Dip. Ferrara is the undisputed leader in sweet snacking.
We launched new sites for SweeTARTS, Trolli, Black Forest, Now and Later, Brach’s, as well as the Ferrara USA corporate site and the Ferrara Candy Shop. With so many iconic candy brands, our team developed a universal design system using flexible and adaptable modules that could be tailored to the tastes of each treat.
It’s Trolli
Many people don’t know that Trolli actually invented the gummy worm. Because of this claim to fame, we created a site that puts the Crawler front and center, inviting people into the fantastical, neon world of Trolli that transforms everything to be bright, happy, and sweet.
Trolli’s eclectic offering of gummy shapes is what has earned them a cult following. The “Find Your Shape” feature is a fun way for visitors to sort through them—from classics like crawlers, rings, and bears to their “unique shapes” like sharks, sloths, and James Harden Sneaks.
Be Both
The SweeTARTS site we designed is centered around boldness and the power of being both sweet and tart. Eye-catching animations of the candy bring each page to life, while interactive moments throughout the site invite users to scroll and explore.
So Juicy, Ja!
Black Forest makes organic gummy bears and fruit snacks with real fruit juice. We art directed an active lifestyle photoshoot to reach snack-happy millennials. The ingredient stories assure our nutrition-savvy audience that Black Forest bears are certified organic, making them a treat that can be indulged in without feeling guilty.
Chase Your Later
Now and Later supports emerging artists now because they believe in what the artists will become later. The brand takes pride in their persona as a big, bold, creative force that encourages people to “Make your mark.”
To highlight Now and Later as a cultural connector, we brought together musician bLAck pARty, DJ Alexia Riner, and illustrator Bagger 43. Each made a custom piece of artwork or music, and we directed short films documenting their creative process.
To highlight Now and Later as a cultural connector, we brought together musician bLAck pARty, DJ Alexia Riner, and illustrator Bagger 43. Each made a custom piece of artwork or music, and we directed short films documenting their creative process.
A Candy for Every Season
Brach’s is known for their everyday and seasonal candies, which are used quite often in baking, so we integrated recipes into their site along with new photography that showcases their products around Holidays.
A Flavor Collision
Lemonhead wanted fun and eye-catching content to help promote their new dual-flavor candies, so we created a series of animations for social media that showcase the flavor mash-ups.
