Leadership


David Lai

CEO/Creative Director

Since founding Hello in 1999, David has been leading the strategy and creative for the agency. Clients include Herman Miller, Nike, Sonos, Samsung, Speedo, MoMA, and Facebook. David has won numerous awards and recognition for his work including Cannes Cyber Lion, Clio, One Show Pencil, Pixel Awards, and Webby Awards. His designs have also been featured in Communication Arts, I.D., HOW, Print, and Graphis, as well as numerous other publications and books. David has been invited to speak at numerous events and conferences including Creative Mornings, AIGA, and SXSW. He has taught at ArtCenter and was on the Advisory Board of the AIGA Los Angeles. A graduate from Cornell University, David never lost his love of bikes. He has cycled across the French Alps and ridden from San Francisco to Los Angeles three times.


Scott Arenstein

Managing Partner

Scott leads our team to build collaborative partnerships with our clients to grow their businesses. With experience helping clients shape their strategy and marketing, Scott has worked with diverse brands from Facebook to Herman Miller, Lucas Museum of Narrative Art to Tillamook, Callaway Golf to Beats by Dre. His work has been recognized in numerous awards shows and publications including ADDY, Webby Awards, One Show, Communication Arts, and AIGA Design Annual. Scott received his Bachelor’s degree magna cum laude in Economics and Music History from Occidental College. Having studied the violin since he was 5 years old, Scott is passionate about classical music. Helping the LA Phil launch Gustavo Dudamel was a career highlight.


Szu Ann Chen Smith

Partner/Account Director

Szu Ann has worked across industries with consumer brands, B2B businesses, and nonprofits in crafting digital experiences that resonate with the user and nurture relationships. Versed in project management and strategy, she has worked with a variety of clients including Sonos, Speedo, Herman Miller, National Geographic, UCLA, ArtCenter, and Esteé Lauder. Awards include Cannes Cyber Lion, Clio, Webby Awards, SXSW Interactive, and Communication Arts. Szu Ann’s previous positions were in media at Grey Advertising and as a publicist for clients including David Copperfield and Tony Robbins. A lover of the outdoors, she enjoys rock climbing and snowboarding—especially when she can do both on the same day.


Justin Blackwell

Director of Technology

Justin guides our technical team in architecting scalable solutions that meet the needs of global brands. He has 19 years of development and IT experience ranging from system integration, software development, networking, telecom, and DevOps. Whether it’s global ecommerce, content management solutions, or apps, he embraces new challenges from clients like Nike, Facebook, Tillamook, Dermalogica, USC, and UCLA. Awards and publications include Webby Awards, SXSW Interactive, Communication Arts, and HOW. Justin’s artisan ways extend to hand-crafting custom furniture, smoking his own meat, and tending his tomato garden.


George Lee

Partner/Director of Production

George leads our in-house production capabilities and collaborative projects with external talents. Having been part of Hello since 1999, his experience also spans account and project management for brands including Sony, Nike, Intel, USA Network, SolarCity, and National Geographic. His work has won accolades from Webby Awards, ADDY, PromaxBDA, Communication Arts, HOW, and MUSE Awards. He earned his Bachelor’s degree in Applied Economics from Cornell University. His work with TaylorMade ignited his passion for golf, and he has one proud ace carded to date.