Leadership


David Lai

CEO/Creative Director

Since founding Hello in 1999, David has been leading the strategy and creative for the agency. Clients include Herman Miller, Nike, Sonos, Samsung, Speedo, MoMA, and Facebook. David has won numerous awards and recognition for his work including Cannes Cyber Lion, Clio, One Show Pencil, Pixel Awards, and Webby Awards. His designs have also been featured in Communication Arts, I.D., HOW, Print, and Graphis, as well as numerous other publications and books. David has been invited to speak at numerous events and conferences including Creative Mornings, AIGA, and SXSW. He has taught at ArtCenter and was on the Advisory Board of the AIGA Los Angeles. A graduate from Cornell University, David never lost his love of bikes. He has cycled across the French Alps and ridden from San Francisco to Los Angeles three times.


Scott Arenstein

Managing Partner

Scott leads our team to build collaborative partnerships with our clients to grow their businesses. With experience helping clients shape their strategy and marketing, Scott has worked with diverse brands from Facebook to Herman Miller, Lucas Museum of Narrative Art to Tillamook, Callaway Golf to Beats by Dre. His work has been recognized in numerous awards shows and publications including ADDY, Webby Awards, One Show, Communication Arts, and AIGA Design Annual. Scott received his Bachelor’s degree magna cum laude in Economics and Music History from Occidental College. Having studied the violin since he was 5 years old, Scott is passionate about classical music. Helping the LA Phil launch Gustavo Dudamel was a career highlight.


Szu Ann Chen Smith

Partner/Account Director

Szu Ann has worked across industries with consumer brands, B2B businesses, and nonprofits in crafting digital experiences that resonate with the user and nurture relationships. Versed in project management and strategy, she has worked with a variety of clients including Sonos, Speedo, Herman Miller, National Geographic, UCLA, ArtCenter, and Esteé Lauder. Awards include Cannes Cyber Lion, Clio, Webby Awards, SXSW Interactive, and Communication Arts. Szu Ann’s previous positions were in media at Grey Advertising and as a publicist for clients including David Copperfield and Tony Robbins. A lover of the outdoors, she enjoys rock climbing and snowboarding—especially when she can do both on the same day.


Justin Blackwell

Director of Technology

Justin guides our technical team in architecting scalable solutions that meet the needs of global brands. He has 19 years of development and IT experience ranging from system integration, software development, networking, telecom, and DevOps. Whether it’s global ecommerce, content management solutions, or apps, he embraces new challenges from clients like Nike, Facebook, Tillamook, Dermalogica, USC, and UCLA. Awards and publications include Webby Awards, SXSW Interactive, Communication Arts, and HOW. Justin’s artisan ways extend to hand-crafting custom furniture, smoking his own meat, and tending his tomato garden.


George Lee

Partner/Director of Production

George leads our in-house production capabilities and collaborative projects with external talents. Having been part of Hello since 1999, his experience also spans account and project management for brands including Sony, Nike, Intel, USA Network, SolarCity, and National Geographic. His work has won accolades from Webby Awards, ADDY, PromaxBDA, Communication Arts, HOW, and MUSE Awards. He earned his Bachelor’s degree in Applied Economics from Cornell University. His work with TaylorMade ignited his passion for golf, and he has one proud ace carded to date.


Gaelyn Jenkins

Associate Creative Director

Gaelyn brings guidance to our creative team, having worked in the design industry for more than a decade, specializing in creative direction, branding, packaging, illustration, and print. She has worked with Facebook and Nike, and created branding several years in a row for Nike’s Global Maxim Awards. Past clients have included The Coca Cola Company and Disney. Her work has been recognized by HOW Design and Print Magazine, among others. Gaelyn earned her BA in Graphic Design from California College of the Arts. She is an eighth-generation California native with an insatiable love for coffee—she’s probably already had four cups today.


Tracy Hung

Design Director

Tracy offers expertise in illustration and brand storytelling. She has worked with a diverse range of clients, from Facebook and Pinterest to Nike, Herman Miller, and the Los Angeles Philharmonic. Tracy also helped develop Facebook’s Blueprint brand—including a custom typeface—and continues to lead all creative work for that account. Her work has been recognized by Site of the Day and Awwwards, and featured in Print Magazine. She earned her BFA in Graphic Design from ArtCenter College of Design. Tracy was selected as one of 13 artists worldwide whose work decorated the Starbucks 2016 holiday cups. Tracy loves hand-lettering and her fluffy dog, Obi—short for Obi Wan.


Kate Chapman

Account Director

Kate comes to us from Sydney, Australia, where she worked in advertising after earning her BA in Business from the University of Technology, Sydney. Kate brings her marketing and management expertise to her work for Adero, while previous clients have included Waldorf Astoria Hotels & Resorts and VDKA 6100, the vodka created by Robert de Niro. Kate is a certified yoga instructor, and in the past was also a professional equestrian, competing in World Cup Show jumping events in Australia.


Shannon Dow

Account Director

Shannon applies her skills in account service, project management, and production to her work with clients like Facebook and Sweet Flower. She is experienced in product launches, branding, advertising, digital, and events production, and has previously worked on the launch of Apple Music, marketing campaigns for iPhone, and the rebranding of Beautycounter. A Los Angeles native, Shannon loves hiking Runyon Canyon with her dog Cash and eating sushi any time of the day.


Anthony Tran

Director of Innovation

Anthony bridges the relationship between design and technology, ensuring a creative-first and concept-driven approach to develop new ways for brands to connect with people using emerging technologies. He has led digital teams in creating experiences and activations for brands like Google, Nike, YouTube, FOREVER 21, and Virgin, and his work has won awards including One Show, Webby, D&AD, and MUSE. A lover of the cinema, Anthony has seen over 2,500 films—he is especially fond of contemporary genres such as New French Extremism & mumblecore.


Sara St. Hilaire

Senior Project Lead

With over 8 years of experience in creative marketing and content production, Sara provides guidance to our project management team. In addition to working with Tillamook to shape and execute their digital marketing, Sara also lends her production experience to clients like Ferrara and Visit Pasadena. A lover of music, Sara earned her MA in Music Business at NYU and previously worked with music labels and artists to ideate, develop, and execute marketing campaigns, brand redesigns, events, and commercials. She is a self-professed OCD runner, and logs 4-10 miles every day.


Melissa Loftus

Director of Operations

Melissa keeps our studio running smoothly and wears many hats, handling everything from HR to IT to facilities. She has been instrumental in helping the agency grow. Previously, she ran a literary theatre nonprofit which allowed her to work with many renowned writers, both in Los Angeles and abroad. Melissa earned her BA in English at UCLA, and her MBA at USC. Originally from the Bay Area, she is a big fan of local breweries, especially Los Angeles Ale Works and their Hazy IPA. Melissa is also a sucker for puzzles of all kinds—from jigsaws to crosswords.